British Millennial Males Are Country’s Biggest Crypto Users; Dynata Report

With over 11,000 responses across 11 countries, new data from Dynata revealed that British millennial males are the country’s biggest cryptocurrency adopters.

Conducted this year in conjunction with its global consumer trends report, the Dynata survey revealed over a fifth of UK male millennials have either purchases or invested in some form of cryptocurrency. Thirty-four percent (34%) of Gen-Z males, aged 24 and under, have invested in cryptocurrency, while 26% of Gen-Z females have invested in some digital asset class.

Why so attractive?

Currently, British men aged 25 to 49 are more active investors in crypto compared to the global average of 46% for that demographic, far outranking crypto investors of all ages and genders. So, what exactly are British men spending their crypto on?

Gift cards. According to the survey, 41% of crypto users have used their crypto purchase a gift card, while 15% of all Brits stating they have purchased “something” with their crypto.

In another survey which broke down crypto ownership by income, 40% of surveyed Britons revealed they have an income of over £200,000, while 18% fall into the £100,000 to £200,000 bracket.

Stronger interest in receiving salaries in crypto

Many of the analysts believe that we will see an even bigger rise in cryptocurrency adoption when options to receive their salary in crypto becomes a reality, rather than just in their country’s native currency. With a strong interest in such possibilities already, 65% of British millennial males said they would be interested in receiving a paycheck in crypto.

Despite slow adoption by retailers, 34% of Chinese workers also expressed an interest to receive their paychecks in crypto, with 37% of U.S. workers following in that sentiment. As for Canada, approximately 32% of workers expressed interest in also receiving their salaries in cryptocurrency.

Indeed, crypto’s volatility has slowed down its adoption rate by retailers, where fiat is still the…


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