Emirates is to start accepting Bitcoin as a payment service for customers to purchase flights. Along with other digital solutions, the move is part of the airline’s new strategy to develop methods of engaging with its customers.
Embracing new technologies
Emirates, the Dubai-based carrier, has announced that it plans to accept Bitcoin as a valid form of currency in exchange for flight tickets shortly. Along with the airline’s launch of non-fungible tokens (NFTs) to be traded through its websites, the move is part of a new strategy announced by the airline to broaden its capabilities of engaging with its existing passengers while attracting new customers to its services.
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In a media gathering held at the Arabian Travel Market this week, the Chief Operating Officer of Emirates, Adel Ahmed Al-Redha, stated that the airline would be onboarding new employees who will be focused on blockchain-related projects such as crypto-payments, blockchain tracking, metaverse, and the trading of NFT collectibles.
Just last month, in a statement, Emirates announced its intention to launch NFT collectibles and develop exciting experiences in the metaverse for its customers and employees alike. Last month, the carrier announced that its EXPO 2020 pavilion in Dubai would be repurposed as an NFT development center.
The airline’s Dubai Expo Pavilion is to be repurposed for NFT development work. Photo: Emirates
According to Al-Redha, the airline is looking into using blockchain to track aircraft records. Additionally, he also noted that Emirates is looking to use the metaverse to transform its processes such as operations, training, website sales, and other airline-related experiences into the digital world.
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