Everton’s new ‘crypto betting’ partner

Two years ago, when Everton swapped gambling sponsor SportPesa for car seller Cazoo, chief executive Denise Barrett-Baxendale admitted that “in an ideal world” the club would rather have a “different kind of sponsor” than a betting firm.

But now Everton are not living in an ideal world.

The club stayed in the Premier League last season by the skin of their teeth, are constrained by Premier League finance regulations after years of lavish spending and the sanctions placed on Alisher Usmanov have blown a hole in their finances at the same time as they are planning to build an expensive new stadium.

This week it emerged that owner Farhad Moshiri is entertaining offers to sell Everton. As things stand, this is a club that needs an injection of cash.

Enter Stake Casino, which also sponsored Watford in the Premier League last season and has renewed for next season in the Championship.

The company bills itself on social media as a “leading crypto betting platform”, raising eyebrows on Merseyside last week when Everton announced “the biggest main partnership deal in the…

Read more at theathletic.com

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