Lego Group and Epic Games Partnership Metaverse

Epic Games recently raised $2 billion from Sony and Kirkbi, the holding company that owns The Lego Group. Each company invested $1 billion, with Sony’s investment tripling its stake in Epic Games. The new partnership signals the future opportunities they plan to build together, including virtual experiences that will launch them into the metaverse.

This new partnership will aid in Epic Game’s goal to build virtual entertainment experiences that offers users of all ages a social component. Targeting people of all ages, from children to adults, these strategic partnerships will allow for a more rapid creation of virtual experiences, including sporting events and metaverse environments—3D landscapes where a gamer can socially interact with other gamers. The metaverse has existed in different forms for many years, with many crediting Sony and PlayStation for the first virtual environment with the PlayStation Home metaverse in 2008.

Lego and Epic Games announced their plans to use this investment to work together and create metaverse experiences for the whole family. They plan to build an “immersive, creatively inspiring and engaging” family-friendly digital…

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