Meta announces digital designer clothing store for avatars in the metaverse

Meta Inc CEO (formerly Facebook) Mark Zuckerberg announced the launch of a designer clothing store for digital avatars called the “Meta Avatars Store.” Zuckerberg made the announcement on an Instagram live along with Instagram’s vice president of fashion partnerships Eva Chen.

An avatar in the metaverse is more than just a user-created face. It is your identity. Every avatar is unique with limitless possibilities. Avatars have humanoid features such as moveable limbs, upper and lower torsos, and a face capable of expression. Similar to the real world, you can buy clothes for your avatars as well. These digital clothing are essential can be bought and sold on a marketplace.

“We’re launching our Avatars Store on Facebook, Instagram, and Messenger so you can buy digital clothes to style your avatar. Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy. I’m excited to add more brands and bring this to VR soon too,” Zuckerberg wrote in a post on Facebook.

According to Zuckerberg, the store will offer digital outfits from brands such as Balenciaga, Prada and Thom Browne, more brands will be added soon. The…


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