Saudi mining delegation concludes visit to South Africa to boost investment

DUBAI: In a bid to become a global wellness hub, AMAALA has merged under the aegis of The Red Sea Development Co. with tourism plans of its own.

“AMAALA is all about wellness, ultra-luxury hospitality and caters to a different segment than the rest of the development along the Red Sea,” Ahmed Ghazi Darwish, the chief administrative officer at TRSDC and AMAALA, told Arab News on the sidelines of the Arabian Travel Market. “We want to be the top wellness hub in the world.”

The first phase of the ambitious project will be complete by the end of 2024, which will include SR5 billion ($1.3 billion) worth of signed contracts. The luxury destination has also emphasized localization of the projects, with 78 percent of the contracts granted to Saudi contractors. The undertaking will develop nine resorts by the end of 2024.

Tech has been integrated in the plans, with an aim to make The Red Sea Project and AMAALA fully functioning smart cities.

“There is a huge scope for digital destinations for both Red Sea and AMAALA projects, both will absolutely be smart cities,” said Darwish. “We are working on getting sensors for the environment to monitor our impact and help us get the right data. At the same time, we will heavily rely on tech for a smoother customer journey.”

While TRSDC is responsible for developing both projects, AMAALA will focus on wellness. The sovereign wealth fund, PIF, wholly owns both mega-tourism projects.

 

Therapeutic strategy

The development holds a lot of promise in light of the 2021 Global Wellness Economy report, which has projected an annual growth rate of 21 per cent from 2020 to 2025. The report also highlighted that wellness travel is predicted to outpace all other sectors of the overall wellness economy.

“The topography of AMAALA is different from the rest of the Red Sea; there are mountains next to the sea and one island,” said Darwish.

“We are starting at base zero for tourism, so it’s a clean slate. We want…

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