The initial announcement was made in March, and now WhatsApp users—on Android and iOS—can select 1 of 6 emojis to react to messages.
In other updates, Twitter announced a pretty interesting policy change on Wednesday: it’s now limiting the visibility of tweets from copycats copypastas in a bid to reduce spam and duplicative content.
Side-bar: Copypasta is internet slang that refers to duplicating content from its original source and posting it across social media. It’s those jokes you’ve heard over and over again or the influencer tweets that have the same sentences and hashtags.
According to Twitter, copypasta can be used to promote and suppress information and even manipulate Twitter Trends. 👀 To promote healthy public discourse, Twitter will limit the reach of these duplicative tweets by downranking them in replies, not amplifying them on Twitter Search or Trends, and excluding them from recommendations.
This means more work for content creators, social media managers, and micro-influencers. Getting on the Trends list will now take a whole lot more than a “Wow, this product changed my life, just check out #ThisProduct.”