US Starbucks customers can now start collecting NFTs

Starbucks Odyssey’s journey has opened its beta program to waitlist members in the United States (US). The program is Web3 inspired and will include immersive coffee experiences and NFTs.

Feedback from Beta testers will help shape the innovations and experiences of the program before public launch.

In January 2023, the coffee house will make more invitations to more users in public.

Starbucks is a multinational coffee house chain headquartered in Washington, US. 

Starbucks Odyssey program in the US

Starbucks Odyssey is an extension of the original Starbucks rewards program powered by Web3. The American coffee house launched the inn on September 12, 2022, as an extension into the digital world.

Only members enrolled in the chain’s original Starbucks program could be allowed for Beta.

The Beta waitlist opened on the launch day, and the Beta program just kicked off with the first members and employees in the US.

Starbucks has always served as the Third Place, a place between home and work where you feel the warmth of connection over coffee, community, and belonging. The Starbucks Odyssey experience will extend the Third Place connection to the digital world

Brady Brewer, Starbucks’ chief marketing officer

Executives stated that the reward program would not include cryptocurrencies and crypto wallets to make the journey seamless. Users would use the program without realizing they were interacting with the blockchain.

The coffee house will conceptualize the reward program as a ‘journey’ that users can engage in when they log in to the program. The journey will entail fun trivia challenges, quizzes, and interactive games. Upon completing a journey, the program will reward the users with NFTs dubbed ‘stamps.’

Developers designed the journey in an entertaining, easy exploration of the coffee house’s history, pop culture, and various coffee products.

Their rich history will inspire the first journey, such as Pike Place Market in Seattle, its first…

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